DPC Dash, the master franchisee of Domino’s Pizza in China, Hong Kong, and Macau, is making significant strides in expanding the brand’s presence across China. In a recent announcement, DPC Dash revealed the opening of a new store in Jiaxing, Zhejiang province, marking a milestone in their ambitious expansion plans.
DPC Dash’s growth trajectory has been impressive. In June 2023, the company proudly declared a store count of 656 in China, a testament to its efficient economic model and commitment to creating a robust store network. Demonstrating their rapid expansion, DPC Dash achieved a remarkable milestone by surpassing 700 stores in September 2023.
As of September 30, 2023, DPC Dash directly operates an impressive 716 stores across 21 cities on the Chinese mainland. This substantial growth underscores the enormous market opportunity presented by the rapidly expanding pizza market in China.
Aileen Wang, Executive Director, and CEO of DPC Dash, expressed her satisfaction with the company’s remarkable growth in China, stating, “The China pizza market is large and fast-growing, offering us a significant market opportunity with significant whitespace for DPC Dash’s continued and rapid growth.”
DPC Dash’s strategy is rooted in the fusion of the globally recognized Domino’s playbook with a deep understanding of the Chinese market. By customizing core features to cater to Chinese customers’ preferences, DPC Dash has not only enhanced Domino’s existing business model but also provided a unique value proposition.
Their customized business model is centered on serving pizzas through online channels, with a strong emphasis on delivery, powered by cutting-edge technology. This approach aligns with the evolving consumer behavior in China, where online ordering and delivery have become integral to the dining experience.
DPC Dash’s commitment to high-quality growth, combined with their deep understanding of the Chinese market, positions them as a key player in the evolving food delivery landscape in China. As they continue to expand their footprint and offer customized solutions to Chinese consumers, the future of pizza delivery in China is indeed exciting.