DoorDash tests a feature that rewards users for dining out, not ordering in

DoorDash tests a feature that rewards users for dining out, not ordering in

DoorDash is currently experimenting with a unique rewards program called “Dine Out.” This feature allows users to earn credits by checking in at local restaurants while dining in. While DoorDash has not officially announced the feature, it’s running a limited-scale test in select markets.

Users participating in the test can claim deals in advance and then visit the participating restaurants to earn rewards. The amount of credit earned varies and will be specified in the offer. DoorDash limits users to one eligible restaurant per day, and if a restaurant has multiple locations, the credit may be restricted to certain branches.

The company has not disclosed the markets where the test is taking place, the number of participating restaurants, or revenue-sharing details. A DoorDash spokesperson stated, “DoorDash constantly innovates and tests new in-app features to provide customers with best-in-class experiences, while providing restaurant partners with new ways to increase their revenue. A limited number of customers in select markets may see Dine Out deals, where they can receive discounts after dining in at select restaurants.”

Some of the deals available during the test are quite generous, with users reporting substantial credits. For instance, one user in San Francisco spotted a deal offering $20 in DoorDash credits for checking in at a local restaurant.

The move to incentivize in-person dining might seem unusual for DoorDash, which primarily focuses on food delivery and convenience store items. However, it could be a strategic effort to increase foot traffic to restaurants and onboard new partners. DoorDash users often explore different cuisines and restaurants on the app, so enticing them to dine out with attractive deals and earning future DoorDash credits could be a compelling proposition.

In essence, this feature could serve as a lead generation tool for DoorDash’s restaurant partners. It might also encourage restaurants that have been hesitant to offer delivery services through the app to consider joining the platform.

As of now, the “Dine Out” program remains in the testing phase, and its expansion across the United States is uncertain. Users interested in exploring this feature should check if it’s available in their city by using the DoorDash app.

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