DoorDash, the leading US food-delivery service, is exploring ways to enhance its customer experience through an artificial intelligence-based chatbot called DashAI. This new system aims to streamline the ordering process and provide personalized restaurant recommendations to users, creating a potential competitive advantage for the company.

Currently being tested in select markets, DashAI is designed to allow customers to interact with the platform using simple text prompts. The chatbot leverages AI capabilities to understand user preferences and deliver relevant dining options, making it easier for customers to find the food they desire quickly and conveniently.

Developer Steve Moser first discovered evidence of DashAI within DoorDash’s iPhone app and shared the findings with Bloomberg News. The technology has a warning message indicating its experimental nature and variable accuracy, indicating that the company is in the early stages of testing and refining the system.

DoorDash’s Chief Executive Officer, Tony Xu, mentioned during a conference call in May that the company is actively experimenting with various innovations. However, a DoorDash spokesman declined to provide further comments on the feature.

The AI chatbot trend has been gaining momentum, thanks to the success of OpenAI Inc.’s ChatGPT, which has sparked widespread interest in the potential of AI technology across various industries. Tech giants such as Apple, Google, Microsoft, and Amazon have all been investing in AI to enhance their services and products.

With DashAI, DoorDash aims to position itself as a more personalized and curated food-ordering service. By utilizing AI technology, the company can offer a more efficient and user-friendly way for customers to discover their favorite dining options without having to sift through extensive menus.

As the dominant player in the US food-delivery market, with a 65% share of sales, according to Bloomberg Second Measure, DoorDash’s move into AI-based features could further solidify its position and attract more customers seeking a seamless and intuitive ordering experience. As DashAI continues to be tested and refined, DoorDash looks set to revolutionize the food delivery industry and continue its growth in a highly competitive landscape.