DoorDash has expanded its retail partnerships by adding three new retailers and enhancing its shopping features, the company announced on Thursday. Users can now place orders for items from Lush Cosmetics, Victoria’s Secret, and Party City, in addition to DoorDash’s existing retail offerings across various categories, such as apparel, cosmetics, sporting goods, and household essentials. The announcement is part of DoorDash’s ongoing efforts to broaden its scope and enter new retail sectors.
The new update focuses on enhancing the search and discovery experience on the DoorDash platform, making it more user-friendly for customers to locate specific items within a retail store. This update brings more relevant in-stock options that users can easily add to their cart, thereby streamlining the purchasing process.
DoorDash has also expanded its scheduling options to more consumers, with a spokesperson for the company revealing that some users will now see three delivery time window options, including “express” (typically within an hour), “standard” (within two hours), and “schedule ahead” (up to five days in advance). This gives customers more flexibility and control over their deliveries.
Lastly, DoorDash has made it easier for users to choose substitutions. In situations where a store runs out of an item that a customer ordered, the company has incorporated messaging automation to facilitate communication between the customer and delivery person. When the delivery person marks an item as out-of-stock, the customer will receive a prompt on the app to select from other available options.
The company has been working to develop its platform beyond just a meal delivery service, with recent efforts including a new feature that allows DoorDash drivers to pick up consumers’ e-commerce returns and other packages for drop-off at UPS, FedEx, or USPS locations.
This announcement comes two days after DoorDash announced that it will support cash payments for online orders through its white-label delivery solution for restaurants, DoorDash Drive. This feature allows restaurant owners to offer delivery from their own websites or apps while utilizing DoorDash’s courier network. DoorDash has reported that Chinese restaurants and pizza shops are among the early adopters of this feature.