Delivery Hero, the world’s leading local delivery company, has released data on the most popular cuisines and regions for food delivery orders based on its Pandora platform. The data was collected over the course of 2022 for 20 countries, including foodpanda, foodora, Dáme jídlo, mjam, and Yemeksepeti.
The data revealed that customers in Thailand were the most likely to reorder the same cuisine at 60%, while customers in Malaysia were the least likely at 14%. Overall, regions across Asia preferred their own country’s cuisine, while Europeans tended to order fast food and pizza, which was the most reordered cuisine type in Hungary, Sweden, and Finland. Cambodia was the only country where beverages were the most common reorder category at 40%.
Delivery Hero also examined which regions within countries had the highest incidence of reordering from the same restaurant. Dunaújváros in Hungary had the most loyal customers, with a reorder rate for restaurants of 43%, while the Lake Van region of Turkey had the lowest at just 9%. Regions close to airports had unusually low rates, hovering around 17% for both Hong Kong airport and Singapore airport, while Bangladesh had the most uniform rate across the country, hovering around 20-22% in all regions.
Delivery Hero has been optimizing its restaurant delivery data to provide a more personalized experience for every customer. Over the past year, the company’s tech and product teams have ensured that every order, across every country on the Pandora platform, can be normalized to fit into one of hundreds of food categories. From there, data teams build algorithms that ensure customers are being shown the restaurants and dishes they want to eat at any particular time.