The German company Delivery Hero, which has owned the company since 2014, wants to unite the brands in a total of seven European countries with this step. The name change will take place in the coming weeks.
One by one Hungarian and Slovakian Foodpanda, Mjam from Austria and Dame Jidlo from Cech, and all the Skandinavian markets announced rebranding into Foodora!
“We give food has a long history in the Czech Republic. People know the brand and like it,” admits Adam Kolesa to CzechCrunch, who has been leading the company from the position of director since the beginning of January, when he replaced Filip Fingel . “However, we believe that our customers will like Foodora even more. The new brand will be common to Europe, it’s a restart for us, when we want to focus much more on the quality of our services and affordability,” he adds.
The renaming will take place gradually. First, from April 11, the application will be recolored together with an update for users with phones with the operating system iOS, it will be available for Android users from April 17. Other platforms and services are due to change in early May.
In addition to the Dáme jídlo delivery service, the company operates food delivery under the Dáme market brand as well as a service for express delivery of goods offered to e-shops and traders Dáme rozvoz. In these cases, the name should be changed to Foodora Market or Foodora Go.
From May, Mjam will be renamed Foodora and the company color will change from green to pink.
For Hungary the name change campaign will be launched in May, Delivery Hero Hungary managing director Zoltán Radeczky said to Budapest Business journal. This would be already the second rebrand for the Hungarian delivery business as in 2021 the company rebranded from Netpincer into Foodpanda.
In ungary Delivery Hero works with around 4,000 contracted delivery partners and more than 5,000 catering partners. It has a customer base of more than two million people.
Together with the rebranding, the service plans to offer its users, in addition to discount events, product news such as the Foodora Pro subscription system with free delivery from all restaurants. In addition, he promises to expand delivery zones in all larger cities.
Since the change, Delivery Hero promises a uniform user experience across Europe.