The video takes audiences into the world of a passionate foodie, showcasing their quest for diverse ingredients to satisfy their cravings throughout the week.
Sophie Laghzaoui, Director of Marketing, Global Brand Strategy, and Campaigns at Deliveroo, emphasized the universal love for local food scenes, stating, “Whichever neighborhood you live in, one of the most exciting things about it is the local food scene. From London to Dubai, Paris to Hong Kong, what connects us all is a shared love of food. Deliveroo gives customers a portal to discover the best food experiences available on their doorstep – and that’s what inspired our new global brand platform.”
The ads were brought to life under the direction of Watts through Stink, with art direction by Martins Miller and Gustavo Bonzanini and scriptwriting by David Carr and Adam Reicke.
Initiative Media managed the media planning and buying for this campaign.
Dan Watts, Executive Creative Director at Pablo, highlighted the significance of great food in creating vibrant neighborhoods, saying, “Great food is what really makes the neighborhood. So get your fork out and explore what’s outside your front door. You don’t even need to leave your sofa thanks to Deliveroo. Win-win.”
“It’s all on your doorstep” will be prominently featured across various platforms, including TV, video on demand, out of home, radio, digital channels, PR, and social media across ten Deliveroo markets, inviting customers worldwide to embark on a culinary adventure right at their doorstep.
Deliveroo, the global food delivery giant, is launching an exciting new brand platform, “It’s all on your doorstep,” to celebrate the rich diversity of local food scenes worldwide. This innovative initiative is a testament to Deliveroo’s commitment to connecting people with their local culinary communities.
Created in collaboration with independent creative agency Pablo London, the brand platform is brought to life through two captivating 30-second videos. These videos showcase Deliveroo’s grocery delivery service and its extensive range of restaurant offerings, inviting viewers to embark on a visual journey through their local neighborhoods.
Both films employ a mixed-media approach to vividly portray the vibrancy of local communities and the incredible variety of food available just a stone’s throw away.
The restaurant advertisement features an animated Deliveroo rider guiding viewers through a bustling food community, emphasizing the array of undiscovered culinary gems waiting to be explored right at people’s doorsteps.