Deliveroo, the leading food delivery company, has announced a new trial for the delivery of newspapers via its speedy service, Deliveroo Hop. The trial, which began on 6 May, is currently running from Deliveroo Hop with Morrisons and Deliveroo Hop with Waitrose sites across the country, covering London, Manchester, Cambridge, Brighton, and Bristol. The move is expected to provide customers with access to newspapers such as the Daily Mail, Telegraph, Mirror, Express, and Guardian within as little as 15 minutes.
According to Deliveroo, the initiative is in line with the British tradition of accompanying significant royal events with newspaper supplement items and pullouts, which will allow people to easily access historic, commemorative papers delivered directly to their doorsteps. The service will help customers save time and effort, as they “no longer have to leave the house to queue up for the papers.”
“We’re continuously looking for new ways to enhance the customer experience and convenience on Deliveroo, and if this trial is successful, we hope to make newspapers a regular feature on the app,” said Suzy McClintock, VP of Grocery & Hop at Deliveroo. “Newspapers are the perfect memorabilia to capture a moment in time, so we’re excited to finally offer them to our customers on-demand through Deliveroo Hop.”
Despite the struggles faced by several rapid grocers, Deliveroo’s quick commerce offering continues to expand, with the company launching two new dark stores last month. One in Acton, in partnership with Waitrose, and another in Norbury, launched with Morrisons. Additionally, Hop’s ‘as a service’ offering is also adding new partners, with Asda beginning to offer the speedy service powered by Deliveroo’s tech at its new Express store in Tottenham Hale last week.
This new initiative by Deliveroo is expected to change the way consumers get access to newspapers, creating a faster and more convenient service for those who want to stay informed about the latest news without leaving their homes.