The dynamic partnership between Carrefour and Deliveroo is gaining momentum as the delivery service expands its reach to encompass fifty stores in over ten cities, boasting an impressive half-hour delivery time for groceries.

This collaboration first took root in March 2021 when Deliveroo commenced grocery deliveries for Carrefour in Belgium, beginning the venture in Brussels. Over time, the scope of this partnership has flourished, extending to approximately fifty stores across more than ten cities. As a result of this rapid expansion, the collaborative effort now caters to 30% of the Belgian population, with an astonishing 100% coverage in key cities such as Antwerp, Brussels, and Ghent. Shoppers can revel in the convenience of selecting from a diverse array of 1200 products, all available through the intuitive Deliveroo app.

For Carrefour, this innovative service represents an invaluable complement to its existing e-commerce offerings. The renowned food retailer is committed to delivering groceries to customers’ homes the following day, either through home delivery or at any of its 180 designated pick-up points. Additionally, Carrefour Fast Delivery (previously known as Shipto) operates as a swift and sustainable delivery option, utilizing electric cargo bikes to ensure efficiency. To further elevate customer accessibility, Carrefour has also established partnerships with Uber Eats and Takeaway.com, contributing to a comprehensive and diverse delivery network.

While the landscape of flash delivery companies has witnessed challenges, the trajectory of meal delivery enterprises remains promising. These versatile courier services are diversifying their portfolios, branching out from catering to encompass the retail sector, spanning both food and non-food domains. A striking example of this expansion is Just Eat Takeaway, which has recently delved into delivering products for retailers such as Blokker and Lush, underscoring the dynamic and adaptable nature of the industry.

As Carrefour and Deliveroo seamlessly join forces to offer swift and efficient grocery delivery to an ever-growing population, their innovative collaboration exemplifies the potential of merging traditional retail with cutting-edge technology to create enhanced shopping experiences.