Deliveroo, the renowned food delivery platform, has joined forces with instant commerce provider Gopuff to expand its grocery delivery services across the United Kingdom. As part of this collaboration, over 3,000 everyday essentials from Gopuff, including fresh produce, soft drinks, and household items, will be integrated into Deliveroo’s platform. Customers will have the convenience of receiving these groceries in as little as 20 minutes.
This strategic partnership is fueled by Deliveroo’s research, which revealed that rapid grocery delivery orders accounted for a significant 11% of its revenue in 2022. Additionally, Gopuff has experienced a nearly 20% increase in order volumes since January.
Deliveroo’s research further unveiled that two out of every five UK shoppers purchase groceries once every two to three days. Furthermore, convenience reigns supreme, with 42% of individuals aged 18 to 34 considering it the top factor when making grocery purchases.
Suzy McClintock, Vice President of Deliveroo Grocery and Retail, expressed, “The rapid grocery delivery market is not going anywhere – since 2020, we’ve seen a growing demand for on-demand groceries and other essentials from our customers. Through this partnership with Gopuff, we will look to expand the selection of fresh food, drinks, and everyday essentials that we offer to customers.”
Alberto Menolascina, General Manager of Gopuff UK, added, “As we continue to expand the Gopuff platform to create more seamless shopping experiences, we are excited to partner with Deliveroo to bring Gopuff’s leading fulfilment capabilities, unique assortment, affordable prices, and fast delivery to even more consumers across the UK.”
This development aligns with Gopuff’s recent introduction of a new advertising platform in the UK, providing brands with insights into customer trends, including when and where they shop.
The partnership between Deliveroo and Gopuff is poised to enhance the grocery shopping experience for customers in the UK by offering a wide selection of essentials with lightning-fast delivery times, meeting the growing demand for on-demand groceries and daily necessities.