Deliverect acquires ChatFood to enable orders via social media

ChatFood founders Vini Rodrigues and Ben Mouflard. / Photo courtesy of Deliverect

Deliverect, a software company that helps restaurants streamline their delivery orders, has announced its acquisition of ChatFood, a platform specializing in social media ordering and payment. The acquisition is expected to help Deliverect expand its restaurant base and provide its clients with a new ordering option through social media apps.

“Where your end customers are, that’s where you need to be,” says Deliverect CEO Zhong Xu. With ChatFood’s social media integration, Deliverect’s clients can expect to receive additional orders from Facebook, Instagram, and WhatsApp.

The acquisition is expected to add around 2,000 locations to Deliverect’s existing base of 41,000 restaurants worldwide, with its clients in Europe and Australia receiving the new social ordering and payment product this month. Those in the U.S. and Canada can expect it in the third quarter.

ChatFood’s CEO, Ben Mouflard, notes that customers want to place orders without leaving the app, stating, “As a guest, you don’t want to go to different places to place an order. You want to place an order exactly where you interact with the business.”

This acquisition comes as Deliverect plans to add another ChatFood feature, Order & Pay, which enables dine-in customers to order and pay by scanning a QR code at their table.

Deliverect’s software consolidates orders from a restaurant’s various digital channels into a single stream that goes directly to the point of sale (POS), streamlining the entire ordering process. The financial details of the deal were not disclosed.

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