Coupang launches luxury beauty shopping service Rocket Luxury

South Korea’s top e-commerce retailer Coupang said Monday it has launched a new service allowing customers to buy luxury beauty brands’ products at its platform.

Coupang, South Korea’s leading e-commerce retailer, has introduced a new service called Rocket Luxury, enabling customers to purchase luxury beauty brands’ products directly from its platform. The service includes offerings from 16 high-end beauty brands, including Estee Lauder, Mac, Bobby Brown, and Hera, all of which are sourced directly by Coupang.

To ensure a seamless customer experience, Coupang will leverage its “rocket delivery” service, which guarantees delivery within 24 hours of placing an order. Additionally, members of Coupang’s paid subscription service, Wow, will benefit from free delivery and free return services.

Lee Byeong-hee, the head of Coupang’s retail division, emphasized the trustworthiness of Rocket Luxury, stating that customers can purchase luxury beauty brands with confidence, as Coupang provides only genuine, certified products.

The launch of Rocket Luxury aligns with Coupang’s commitment to expanding its product offerings and catering to diverse customer needs. By introducing high-end beauty brands to its platform, Coupang aims to attract beauty enthusiasts and provide them with a convenient and reliable shopping experience.

Coupang has established itself as a dominant force in the South Korean e-commerce market, known for its fast and reliable delivery services. With the introduction of Rocket Luxury, the company continues to innovate and diversify its product portfolio, reinforcing its position as a leader in the industry.

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