Coupang, the preeminent e-commerce platform in South Korea, has recently announced plans to invest over KRW100 billion or roughly $757.8 million for the establishment of its second fulfillment center, which will be managed by robot porters. This new facility will act as a specialized hub for overnight and immediate delivery of orders.

According to Aju Business Daily, the firm, which is often dubbed as the Korean equivalent of the American online retail behemoth, Amazon, has been incorporating new facilities and systems to introduce a diverse range of services that can expedite the delivery process and offer immense convenience to customers.

Coupang’s persistent efforts to enhance its shopping experience and delivery services have evidently paid off as many customers now prefer to purchase from the platform. The company’s deliveries have become particularly popular among busy working individuals and parents with children who are unable to visit stores to buy their essentials. Coupang has provided them with a hassle-free option of instant delivery for any items, including fresh food.

The company’s ability to deliver fresh goods has been made possible due to its exclusive overnight delivery system. This system has been implemented thanks to its automated fulfillment hub, which is equipped with cold-chain facilities and expansive warehouses where the most frequently purchased items are stored for quick dispatch to customers’ homes.

Coupang has emphasized that the automated process of picking orders, sorting, and delivery are crucial components of its speedy delivery service offerings. This is because robots can operate non-stop for 24 hours a day, even on national holidays when most human workers are unavailable.

The Hwaseong fulfillment center, which is expected to be constructed in the near future, will be developed as a robot-based logistics center. The facility will be outfitted with 1,000 robots that will be fully integrated throughout the building to decrease the workload of human workers, maintain safety, and expedite deliveries.

Coupang has expressed that the utilization of robots in the new logistics center will also significantly enhance the work environment. In the words of the company spokesperson, “We will continue to strive to improve the efficiency of the delivery system and create a more comfortable working environment for employees.”