Carrefour Polska has expanded its foray into the e-commerce market by introducing the Glovo service to more of its hypermarkets and supermarkets in Poland. The company established cooperation with the food delivery service in April 2020, and they are currently working to develop services within their hyper and supermarkets, so that the app’s users can enjoy a more extensive range of products. In 2022, the service operated in 38 chain stores in nine cities. This year, Carrefour has already increased the range of deliveries carried out by Glovo to 34 stores in 24 cities, and by the end of the first quarter, the chain plans to offer it in a total of over 100 stores in 59 cities.
Apart from over 18,000 food products, the company also plans to introduce a novelty – an assortment from the non-food category. “To meet the needs of our customers, we plan to soon introduce non-food products to our offer, such as electronics, home and garden, or products for children,” said Marek Garus, e-commerce operations and development director at Carrefour Polska. “Thanks to this, our customers will have access to an even wider range of products in one place, without having to browse through the offer of many different stores.”
Carrefour Polska is an omnichannel retail chain with over 900 stores in Poland in six different formats including hypermarkets, supermarkets, wholesale and discount stores, local and specialist stores, and an online store. In addition, the company also owns a network of 20 shopping centres and a network of 40 petrol stations in Poland.
With the COVID-19 pandemic driving a significant shift towards e-commerce, Carrefour Polska has stepped up its efforts to cater to customers’ changing needs. Glovo’s service has been critical in meeting these needs, as it provides customers with access to a more extensive range of products in one place without the need to visit several stores. With Carrefour’s push to expand Glovo’s reach to more of its stores, the company hopes to provide even more customers with the convenience of its services.