Careem using GenAI to optimize routing

Careem using GenAI to optimize routing

Dubai-based super app Careem is harnessing the power of generative AI to elevate its services, according to Wael Salloum, Vice President of Data and AI at Careem. This revelation came during the Dubai Assembly for Generative AI, in a panel titled ‘More Breakthrough Moments: How Agile Companies are Leveraging GenAI.’

Salloum emphasized the significant impact of generative AI, describing how it has transformed Careem’s interactions with customers, facilitating greater connectivity with the app’s offerings. He noted that Careem has initiated “a number of initiatives” that incorporate AI to enhance its operations.

Muhammed Atef Hassouna, Senior Director of Machine Learning, Algorithms, and AI at Talabat, also took the stage and highlighted the importance of nurturing local talent in the region. He underlined the belief in fostering the growth of existing talent and emphasized that disruptive technologies require fresh ideas, many of which can be expected from the younger generation.

Hrish Lotlikar, Co-Founder and CEO of SuperWorld, joined the discussion and explored the potential of generative AI in improving personalization, especially within the context of search functions. Lotlikar expressed the team’s passion for content creation, including various content types, personalized avatars, and enhanced visualization.

Regarding the virtual real estate sector, Lotlikar stated that their goal is to provide analytics enabling buyers and sellers in SuperWorld to develop strategies for acquiring locations, understand the long-term performance of these places, and identify optimal ways to monetize them.

On the subject of responsibility and ethics concerning generative AI, Lotlikar emphasized the importance of robust processes to safeguard data privacy, user rights, and content integrity as society continues to transform with AI.

The Dubai Assembly for Generative AI brought together 2,200 attendees, including global tech leaders and consultancies like Microsoft, Meta, IBM, PwC, Deloitte, SAP, Nokia, McKinsey, among others. This gathering highlighted the growing significance of generative AI in the tech landscape and its impact on various industries and applications.

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