Careem, the leading multi-service app in the region, has achieved a significant milestone with its on-demand grocery service, Quik, surpassing 1 million orders delivered in Dubai. Quik provides customers with the convenience of receiving fresh produce, groceries, and household items in under 30 minutes at supermarket-competitive prices.
The success of Quik can be attributed to its seamless and efficient service, which has resonated with a diverse customer base. One notable customer made an astounding 279 grocery orders amounting to over AED 53,000 in the past year alone. Another individual placed an impressive 390 orders, while a single customer managed to place 23 separate orders in a single day. The largest single order recorded was valued at AED 2,831, comprising a basket of 124 items.
The shopping preferences of Quik customers also shed light on emerging trends in healthy snacking. Bananas and blueberries emerged as the most popular order combination. Moreover, Al Ain water emerged as the most ordered item for both men and women. Single men proved to be the most active demographic in utilizing Quik’s services, and the most common ordering time was at 8 pm.
To celebrate the accomplishment of reaching 1 million Quik orders, Careem is offering customers exclusive 1 AED grocery deals on popular brands like Lay’s, Skittles, McVittie’s, and more. This promotion will be available from July 17th till the 21st.
Chase Lario, Head of Groceries at Careem, expressed delight at the overwhelming response to Quik, emphasizing the company’s commitment to providing customers with a simple and cost-effective grocery shopping experience. Careem has leveraged its expertise in last-mile delivery to optimize the entire supply chain, ensuring faster, better value, and higher quality services for customers in Dubai. Lario further revealed plans to expand Quik to other Emirates in the near future, showcasing Careem’s dedication to meeting the evolving needs of its clientele.
Quik’s success is a testament to the strategic approach adopted by Careem, utilizing a dense network of hyperlocal dark stores and advanced fulfillment and inventory management technology. By streamlining the order processing and fulfillment process, Quik can prepare orders in under two minutes, eliminating the need for item replacements. Through its dark store network, Careem maintains control over the entire supply chain, from ordering and fulfillment to inventory management and delivery. Quik’s dedicated team of “Quikers” pickers and specialized delivery Captains ensure that the orders reach customers with utmost efficiency.
In just one year since its launch in November 2021, Quik has witnessed remarkable growth in both product selection and customer base. The product selection has expanded from 2200 to over 6500 items, and the order volume has grown by 4.3 times, while the customer base has grown by 3.2 times.
Quik is part of the Careem super app, which offers a comprehensive range of services, including mobility, food and grocery delivery, payments, and partner services like home cleaning, car rentals, and laundry all in one app. Careem Plus subscribers enjoy additional benefits such as free delivery on all grocery and food orders, 10% cashback on Careem and Hala rides, unlimited free rides on Careem BIKE, discounts on home cleaning and laundry services, and priority customer support. Careem’s in-app F&B discovery service, DineOut, also offers attractive discounts of up to 30% on dining bills to the delight of its members.