Albertsons launches 30-minute groceries — is rapid delivery returning?

Albertsons launches 30-minute groceries — is rapid delivery returning?

Boise-based retail giant Albertsons Cos. is making waves in the world of grocery delivery with the launch of its innovative Flash grocery service. This new offering promises to deliver customer orders through the DriveUp & Go and delivery channels in as little as 30 minutes, setting a new standard for convenience in the industry.

The Flash grocery service is now operational at more than 2,000 locations, including well-known banners like Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, ACME, and Tom Thumb stores.

Stephen Menaquale, Albertsons Senior Vice President of E-commerce and Fulfillment, emphasized the significance of rapid delivery in today’s shopping landscape, stating, “Shoppers today want fast pickup and delivery… Whether you’re missing a key ingredient for tonight’s dinner or need a healthy snack for your kid’s lunchbox, families can turn to Albertsons to quickly replenish their food and household staples.”

This move reflects the grocery industry’s ongoing evolution toward ultra-fast delivery services. Albertsons aims to cater to the modern consumer’s need for speed and convenience, and the Flash grocery service is poised to do just that.

Customers can access the Flash pickup and delivery service through Albertsons’ websites and mobile apps, where pricing mirrors in-store rates. Notably, members of the company’s FreshPass program, an exclusive grocery delivery service with numerous benefits, will enjoy complimentary Flash pickup service and a reduced Flash delivery fee of just $2 per order. Non-members can still take advantage of Flash pickup for a minimal fee of $3.95 per order or opt for Flash delivery at a cost of $11.95 per order.

The Flash grocery service allows shoppers to select up to 35 items for either pickup or delivery. For those opting for Flash delivery, their orders will arrive within a speedy 30-to-50-minute window, ensuring they get what they need precisely when they need it. On the other hand, Flash pickup offers the convenience of collecting groceries from a local store in 30 minutes or less.

As of June 17, Albertsons Cos. operated an extensive retail network comprising 2,272 food and drug stores, 1,726 pharmacies, 401 associated fuel centers, 22 dedicated distribution centers, and 19 manufacturing facilities. With stores spread across 34 states and the District of Columbia, Albertsons serves customers under 24 different banners, including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets, and Balducci’s Food Lovers Market.

The introduction of the Flash grocery service underscores Albertsons’ commitment to delivering unparalleled convenience and speed to its customers, setting a new benchmark in the grocery delivery landscape.

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