Can High-End deliveries save your food from getting cold?

In collaboration with restaurants such as Park Chinois and C London, SUPPER London commissioned an independent survey to get an understanding of how often Londoners are left frustrated and disappointed by their food deliveries.

The data revealed that 3 in 10 Londoners order at least one meal a week, spending over £105 million on deliveries. Furthermore, 62 per cent of them said food temperature is an important factor for them, while 80 per cent have highlighted the value of quality.

SUPPER London, an upmarket delivery app that couriers Michelin-starred dishes to London residents, had raised £2.4 million from investors in 2021. The company employs all its drivers and delivers meals on specially made bikes with temperature-controlled boxes.

The temperature-controlled boxes is quite a high-end solution, not available to the wide public of couriers. However, solutions start appearing on the market.

For example, Dometic DeliBox preserves the restaurant quality and temperature of the food until it reaches the customer. The unique DeliBox has both active heating and cooling which mean you can deliver a hot pizza and chilled salad at the same time. The DeliBox has smart functions such as modular compartments.

The solution was developed by the Swedish Nasdaq Stockholm-listed giant Dometic, producer of high-end wine coolers, beverage centers and electric coolers. So guys definitely know what they are doing.

At the same time, heated delivery could require an increase in pricing of the service though, as investments into the solution of equipping the fleet is needed.

What are your thoughts on the topic?

Is the market moving towards the service level imrovement as “scale at all cost” strategy is over and market is becoming more and more consolidated, or leaving through the cost of living crises customers still value the price efficiency first?